How Hashtags on Fb Nonetheless Work for Companies in 2024

Natural visibility on Fb has taken a success up to now few years. However strategic hashtagging helps you tackle this problem. Hashtags on Fb provide help to categorize your content material and make it simpler for customers to seek out your posts. Whereas they is probably not as fashionable as they’re on different platforms, they’re nonetheless very efficient when you use them appropriately.

On this put up, we take a deep dive into the world of Fb hashtags. We present you tips on how to use hashtags on Fb and the way your corporation can profit from them. As a bonus, we even share a listing of the most well-liked Fb hashtags in 2024. Let’s get began.

What are Fb hashtags?

Fb hashtags are clickable hyperlinks created by including the # image to phrases and phrases and added to your Fb posts. If somebody clicks on a sure Fb hashtag or searches for it, they’ll see extra posts containing the hashtag. This helps them to study extra in regards to the matter and uncover extra content material associated to it.

The brief reply is: Sure.

Hashtags on Fb flip into clickable hyperlinks to categorize conversations on the platform. A seek for #NFL will convey up Fb posts associated to the NFL. This enables folks to maintain up with conversations associated to the league equivalent to sport commentary, predictions and extra. However understand that solely the posts that use this hashtag will present up on this search.

Meaning simply posting in regards to the matter isn’t sufficient to succeed in individuals who aren’t following your Web page. You have to use a related hashtag to make sure that non-followers can uncover your put up and have interaction with it.

Following the identical #NFL instance, FanDuel shared a throwback video from a 2015 NFL sport. The video included the #NFL hashtag together with a number of different related hashtags to convey extra visibility. Naturally, it garnered tons of engagement together with 900+ feedback and 600+ shares.

To see how effectively Fb hashtags be just right for you, take into account operating a social media experiment. Create two comparable posts with and with out the hashtag and publish them when your viewers is most engaged. Then see the magic occur.

Earlier than you begin including hashtags to your Fb posts, it pays to know tips on how to use them extra strategically. What number of must you use and in what context? How do you format them?

Let’s try some greatest practices and recommendations on tips on how to use hashtags on Fb.

1. Keep away from areas in multi-word hashtags

To create a hashtag from a single phrase, you solely want so as to add the # image to the entrance. For multi-word phrases, it’s essential be a part of all of the phrases, so that they change into a single clickable hyperlink.

Including areas between the phrases will break up the hashtag, making solely the primary phrase clickable. Meaning your put up is unlikely to point out up in entrance of related customers.

If you happen to’re nervous about readability, capitalize the primary letter of every new phrase to make it simpler to learn. So #tacotuesday turns into #TacoTuesday.

2. Keep away from all punctuations and symbols

When you can add numbers to your hashtags, skip distinctive characters equivalent to symbols and punctuations. Including these will render your hashtag ineffective and won’t make the hashtag produce a single clickable hyperlink. Meaning if you wish to share a hashtag containing “%,” you’ll should spell it out as “%.”

3. Use hashtags to categorize conversations and subjects

You may technically use hashtags randomly throughout your Fb posts. However if you wish to get extra out of your Fb hashtags, it’s essential use them purposefully. Consider separate hashtag campaigns for various objectives equivalent to model consciousness, occasion promotion and so forth.

Use hashtags to categorize conversations and subjects and make it simpler for customers to seek out related posts. So when somebody clicks on a hashtag on #BrandNameTips, they’ll uncover suggestions associated to your model. Equally, your model can uncover user-submitted content material with a delegated hashtag.

As an illustration, Fabletics influencers have to make use of the hashtag #FableticsPartner. This helps the model categorize influencer-created posts and makes it simpler to seek out content material to repost.

4. Be a part of trending subjects and conversations

From sporting occasions such because the World Cup to #NationalDonutDay, hashtags are completely honest sport for topical content material. So long as you’re posting tasteful and related content material associated to an occasion, you might very effectively rating some additional consideration to your put up by tacking on a tag.

For instance, THB Bagelry & Deli shared a put up selling #NationalBagelDay to interact their native viewers for a BOGO deal that was a part of a marketing campaign to make use of Nationwide Bagel Day to donate a portion of their gross sales to a great trigger.

Needless to say the hashtag doesn’t essentially should be instantly related to your corporation. Search for hashtags round subjects and conversations which are trending in the mean time. What are occasions or incidents that everybody’s speaking about? Which hashtags are they utilizing for these discussions?

5. Incorporate hashtags into sentences

Use Fb hashtags naturally in your sentences at any time when potential. This helps you keep away from having to repeat two variations of the identical phrase: one hashtagged and one not. And it makes your put up look much less spammy.

For instance:

Get an opportunity to win a #GoProHero12

Is far cleaner and less complicated than:

Get an opportunity to win a GoPro Hero 12. #GoProHero12

Right here’s how GoPro makes use of the hashtag naturally in a sentence.

6. Use Fb hashtags inside purpose

On a associated observe, be aware of what number of hashtags you add to your posts. Too many and your put up will come throughout as messy and spammy.

SocialPilot recommends utilizing two to 3 hashtags in your Fb put up.

If you wish to add extra, put most of them on the finish of your caption as an alternative of hashtagging each different phrase in a sentence. Positively #dont #do #this in the primary caption space.

Experiment with completely different hashtag volumes to see what works greatest for you. Because of this it pays to maintain an in depth eye in your social media analytics.

Hulu retains it easy by solely hashtagging the identify of the present and nothing extra.

Advantages of utilizing Fb hashtags

Many manufacturers don’t see the necessity to use hashtags on Fb. However listed below are some the explanation why you shouldn’t ignore them.

1. Improve model publicity

Fb hashtags are a pleasant contact from a search perspective, permitting you to get extra eyes in your model’s posts. This interprets to elevated model publicity, which is essential for reinforcing brand awareness.

Dumpling Town makes use of the hashtag #StatenIslandFood in its Fb posts. When somebody searches for the hashtag, the restaurant’s posts present up within the outcomes. This helps get the enterprise in entrance of extra folks, including to its model publicity.

2. Encourage viewers interplay

The extra folks see your posts, the extra possible you’re to spice up your engagement. That’s why hashtags positively contribute to your Facebook engagement charges.

Along with boosting your put up visibility, hashtags change into hyperlinks that individuals can click on to study extra in regards to the matter. Including them to your posts helps you create alternatives for folks to work together along with your content material.

3. Supply questions and suggestions

Since hashtags provide help to categorize subjects and conversations, use them to arrange questions and suggestions. Create hashtags devoted to this goal and encourage your viewers to make use of them to share their queries and suggestions.

That method, you’ll be able to simply discover all of the questions and feedback folks have for your corporation below a devoted hashtag. This can assist help your customer support efforts and information your content ideation development.

You may even observe hashtags associated to your business to search for questions and complaints not particular to your model.

4. Create an omnichannel expertise

Hashtags are very important to your omnichannel strategy. They assist tie your social media posts collectively throughout a number of platforms. So that you get to create a constant omnichannel expertise.

This makes it simpler to your viewers to interact with the marketing campaign regardless of which platform they’re utilizing. It even improves the possibilities of folks remembering your marketing campaign as a result of they’re seeing the hashtag in all places.

Take, for instance, the #DMsChallenge campaign that Dr. Martens launched not simply on Fb:

But additionally on X (previously Twitter):

And Instagram:

Earlier, we suggested that you just use hashtags to leap in on trending subjects and conversations. However now the problem is about “tips on how to discover the trending hashtags on Fb.” To offer you a head begin, we share a listing of trending Fb hashtags on the time of writing.

30 fashionable hashtags on Fb

1. #trending – 875 million
2. #love – 743 million
3. #images – 227 million
4. #tbt – 210 million
5. #music – 170 million
6. #photooftheday – 159 million
7. #dance – 147 million
8. #viralvideo – 141 million
9. #motivation – 134 million
10. #luxurious – 80 million
11. #procuring – 72 million
12. #inspiration – 66 million
13. #funnyvideos – 66 million
14. #dancechallenge – 60 million
15. #nofilter – 59 million
16. #photographer – 55 million
17. #sundown – 52 million
18. #soccer – 46 million
19. #success – 42 million
20. #photographychallenge – 42 million
21. #problem – 34 million
22. #canines – 34 million
23. #night time – 34 million
24. #sky – 32 million
25. #sports activities – 30 million
26. #cats – 27 million
27. #giveaway – 25 million
28. #motivationalquotes – 20 million
29. #mondaymotivation – 16 million
30. #vibes – 15 million

High 10 Fb hashtags for B2B

1. #entrepreneur – 43 million
2. #digitalmarketing – 32 million
3. #startup – 15 million
4. #management – 15 million
5. #contentmarketing – 6.1 million
6. #growthmindset – 5.3 million
7. #marketingtips – 4.4 million
8. #businessgrowth – 4.4 million
9. #businesstips – 3.8 million
10. #b2b – 3.7 million

High 10 Fb hashtags for trend and wonder

1. #trend – 359 million
2. #magnificence – 183 million
3. #type – 174 million
4. #skincare – 91 million
5. #ootd – 84 million
6. #fashionista – 34 million
7. #skincareroutine – 18 million
8. #skincaretips – 8.7 million
9. #skincareproducts – 8.3 million
10. #beautytips – 7.6 million

High 10 Fb hashtags for health

1. #health – 196 million
2. #exercise – 66 million
3. #fitnessmotivation – 43 million
4. #gymlife – 23 million
5. #gymmotivation – 16 million
6. #fitnessmodel – 16 million
7. #fitnessgoals – 5.7 million
8. #healthandwellness – 5 million
9. #fitnesslifestyle – 4.5 million
10. #fitspiration – 2.9 million

High 10 Fb hashtags for meals, beverage and restaurant

1. #meals – 170 million
2. #foodie – 81 million
3. #pizza – 48 million
4. #healthyfood – 39 million
5. #restaurant – 32 million
6. #foodlover – 31 million
7. #bar – 22 million
8. #fooddelivery – 8 million
9. #homecooking – 7.3 million
10. #foodtruck – 5.6 million

High 10 Fb hashtags for expertise and software program

1. #expertise – 47 million
2. #chatGPT – 13 million
3. #devices – 9.7 million
4. #artificialintelligence – 4.4 million
5. #machinelearning – 3.5 million
6. #technews – 3.4 million
7. #softwaredevelopment – 1.4 million
8. #AItools – 255k
9. #techtalk – 131k
10. #softwareupdate – 56k

High 10 Fb hashtags for journey

1. #journey – 174 million
2. #trip – 38 million
3. #travelphotography – 33 million
4. #wanderlust – 18 million
5. #tourism – 15 million
6. #traveltheworld – 7.6 million
7. #adventuretravel – 3.3 million
8. #solotravel – 1.9 million
9. #travelpics – 1.1 million
10. #goexplore – 658k

The significance of hashtag analytics

If you happen to’re not analyzing hashtags, how have you learnt which hashtags to make use of? Or whether or not your hashtag technique is working?

Hashtag analytics offer you vital metrics on hashtag utilization and efficiency. This helps you observe which hashtags are popularly utilized in your business, how fashionable they’re and way more.

Understanding these and different Facebook analytics can provide the information it’s essential pivot or enhance your campaigns for optimum engagement. Monitoring your put up attain and engagement may give you sufficient perception to grasp what resonates along with your audiences.

Use these insights to tell your technique and optimize to spice up your Fb visibility and engagement.

Get extra out of your Fb hashtags

Though not the be-all, end-all of your Fb presence, hashtags nonetheless have their time and place on the platform.

That doesn’t imply it’s a must to add hashtags to each single Fb put up. The trick is to seek out the proper steadiness between completely different content material varieties and know which of them ought to have a hashtag.

Try our interactive device to find the right social media content mix to your model.

Fb hashtags FAQs

How do hashtags work on Fb?

Hashtags on Fb are clickable phrases and phrases which have the #image on the entrance. When a person clicks on the hashtag, they will uncover extra posts containing the hashtag. These tagged posts present up when a person searches the hashtag within the Fb search bar.

What number of hashtags ought to I exploit on Fb?

Most specialists advocate utilizing two to 3 hashtags on Fb. Nevertheless, this may occasionally range by business and model. We advocate operating experiments to see the best hashtag quantity to your posts.

Do hashtags make your posts public on Fb?

No. Hashtags gained’t make your posts public on Fb except your profile is publicly seen. Fb will present your posts solely to the folks you’ve shared the put up with. Meaning when you share a put up with a hashtag solely to your Mates to see, Fb will show it solely to folks in your pal record.

Are you able to observe hashtags on Fb?

Fb affords restricted functionality to trace hashtags on the platform. If you seek for a selected hashtag within the search bar, it’s going to show primary metrics such because the variety of posts utilizing the hashtag. You should use Sprout’s hashtag tracking tools for extra in-depth hashtag analytics.

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